Roku is officially exiting the smart home hardware market following its acquisition by Fox, shifting strategy back to its core streaming platform.
The company is halting new hardware releases while promising continued support for existing devices.
This announcement comes shortly after the acquisition of Roku by the Fox Group, which was completed on November 12, 2026. Roku confirmed that users who already have such devices will continue to receive support and services.
What happens with product availability?
Most of the smart home products in the line, such as security cameras, bulbs, and plugs, are now listed as sold out. Only two items remain available for purchase in the US:
- The 360° Indoor Camera ($49,99)
- The smart doorbell with notification sound ($89,99)
It is noted that the prices for these latest stocks are increased compared to the price they had when they were initially released to the market.
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