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Field Notes on AI Search Series' Articles

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Why Your Brand Is Invisible to AI Search (It's Not About Rankings)
Cover image for Why Your Brand Is Invisible to AI Search (It's Not About Rankings)

Why Your Brand Is Invisible to AI Search (It's Not About Rankings)

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9 min read
The 4-Layer Model for AI Search Readiness: What I Learned Auditing 360 Sites

The 4-Layer Model for AI Search Readiness: What I Learned Auditing 360 Sites

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9 min read
How to Make Your Site Quotable by AI in 30 Minutes

How to Make Your Site Quotable by AI in 30 Minutes

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7 min read
I almost started a Medium column about getting cited by LLMs. Then I read Medium's robots.txt

I almost started a Medium column about getting cited by LLMs. Then I read Medium's robots.txt

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4 min read
A prompt told me my tool was built on a product that doesn't exist
Cover image for A prompt told me my tool was built on a product that doesn't exist

A prompt told me my tool was built on a product that doesn't exist

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4 min read
Your JSON-LD is probably inside a @graph, and most parsers don't look there
Cover image for Your JSON-LD is probably inside a @graph, and most parsers don't look there

Your JSON-LD is probably inside a @graph, and most parsers don't look there

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4 min read
example.com and example.com/ were two rows, and 86.9% of my database was one bug
Cover image for example.com and example.com/ were two rows, and 86.9% of my database was one bug

example.com and example.com/ were two rows, and 86.9% of my database was one bug

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4 min read
My alert fired 7 times across 1963 pairs. I assumed the thresholds were too high. They were, and it didn't matter
Cover image for My alert fired 7 times across 1963 pairs. I assumed the thresholds were too high. They were, and it didn't matter

My alert fired 7 times across 1963 pairs. I assumed the thresholds were too high. They were, and it didn't matter

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4 min read
I almost translated my product. The demand was 90.6% English, and most of it wasn't from English-speaking countries
Cover image for I almost translated my product. The demand was 90.6% English, and most of it wasn't from English-speaking countries

I almost translated my product. The demand was 90.6% English, and most of it wasn't from English-speaking countries

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4 min read
78% of my reports had nothing to say, and I spent a month tuning the wrong thing
Cover image for 78% of my reports had nothing to say, and I spent a month tuning the wrong thing

78% of my reports had nothing to say, and I spent a month tuning the wrong thing

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3 min read