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AdCP Explained: How Negotiated Buys Still Become OpenRTB and VAST

AdCP Explained: How Negotiated Buys Still Become OpenRTB and VAST

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4 min read
AAMP Video Buy vs OpenRTB Bid Request: The SDK Clears Before the Exchange Sees the Deal

AAMP Video Buy vs OpenRTB Bid Request: The SDK Clears Before the Exchange Sees the Deal

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5 min read
10 OpenRTB Native Mistakes That Pass Solo Validation and Kill Fill

10 OpenRTB Native Mistakes That Pass Solo Validation and Kill Fill

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5 min read
Unity loss codes 1213 through 1222 are the offensive-content bucket.

Unity loss codes 1213 through 1222 are the offensive-content bucket.

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1 min read
The CTV Ad Portfolio Cheat Sheet Every Video Ad Ops Engineer Needs

The CTV Ad Portfolio Cheat Sheet Every Video Ad Ops Engineer Needs

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4 min read
GPP Explained: How Privacy Strings on the Bid and Tag Gate Creatives

GPP Explained: How Privacy Strings on the Bid and Tag Gate Creatives

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5 min read
OpenRTB loss reason 206 changed from an app bundle exclusion to a store ID exclusion.

OpenRTB loss reason 206 changed from an app bundle exclusion to a store ID exclusion.

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3 min read
10 Curated PMP Mistakes That Drop Paid Filters and Kill Fill

10 Curated PMP Mistakes That Drop Paid Filters and Kill Fill

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4 min read
The OpenRTB Native Assets Cheat Sheet Every In-App Bid Ops Engineer Needs

The OpenRTB Native Assets Cheat Sheet Every In-App Bid Ops Engineer Needs

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4 min read
adagents.json vs ads.txt and schain: Four Files, Two Supply-Chain Questions

adagents.json vs ads.txt and schain: Four Files, Two Supply-Chain Questions

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5 min read
ADJUST_DEAL_FLOOR on /imp/imp-1 Parses. ARTF Still Needs /imp/{id}/pmp/deals/{deal id}.

ADJUST_DEAL_FLOOR on /imp/imp-1 Parses. ARTF Still Needs /imp/{id}/pmp/deals/{deal id}.

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4 min read
OpenProposal Ranks Briefs. The OpenRTB Bid Request Has No Proposal Handle.

OpenProposal Ranks Briefs. The OpenRTB Bid Request Has No Proposal Handle.

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4 min read
2.2 cat Codes With Omitted cattax Validate. OpenRTB Defaults to Taxonomy 1.0.

2.2 cat Codes With Omitted cattax Validate. OpenRTB Defaults to Taxonomy 1.0.

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4 min read
Curated Deals Still Look Like Plain PMP Lines. OpenRTB Has No Curation Field.

Curated Deals Still Look Like Plain PMP Lines. OpenRTB Has No Curation Field.

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5 min read
playbackmethod: [1, 2] Validates as JSON. RMT Sound State Needs One Answer.

playbackmethod: [1, 2] Validates as JSON. RMT Sound State Needs One Answer.

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4 min read
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