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isabelle dubuis

Exploring Swiss finance, savings culture and how money works differently here compared to the UK.

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Education

UNIBERSITE DE LONDON

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ISA

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Freelance writer

Voice AI Numbers Need an Acceptance Test, Not an Accuracy Slogan

Voice AI Numbers Need an Acceptance Test, Not an Accuracy Slogan

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23 min read

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Voice-AI Overflow Is a Capacity Policy, Not a Transfer Button

Voice-AI Overflow Is a Capacity Policy, Not a Transfer Button

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22 min read
Human Approval Is Not a Safety Gate Until It Binds the Exact Action

Human Approval Is Not a Safety Gate Until It Binds the Exact Action

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20 min read
Speed-to-Lead Is Not a Universal Five-Minute Rule: Build a Capacity-Aware SLA

Speed-to-Lead Is Not a Universal Five-Minute Rule: Build a Capacity-Aware SLA

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18 min read
Swiss Equity Backtesting: A Point-in-Time Audit Before You Trust the Curve

Swiss Equity Backtesting: A Point-in-Time Audit Before You Trust the Curve

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26 min read
AI Agent or Workflow Automation? A Decision Test for Swiss SMEs

AI Agent or Workflow Automation? A Decision Test for Swiss SMEs

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17 min read
WhatsApp Webhook Reliability: A 12-Case Production Acceptance Test

WhatsApp Webhook Reliability: A 12-Case Production Acceptance Test

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20 min read
Do Not Choose an AI Voice by Demo: A 15-Case Accessibility Acceptance Test

Do Not Choose an AI Voice by Demo: A 15-Case Accessibility Acceptance Test

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19 min read
DeepL Glossaries: What They Fix, What They Don’t, and How to Test Them

DeepL Glossaries: What They Fix, What They Don’t, and How to Test Them

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20 min read
A Prompt Engineering Game Needs a Test Contract, Not a High Score

A Prompt Engineering Game Needs a Test Contract, Not a High Score

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22 min read
AI Phone Reception for a Medical Practice: Build a Break-Even Ledger Before You Buy

AI Phone Reception for a Medical Practice: Build a Break-Even Ledger Before You Buy

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20 min read
How to Choose an AI Consultant in Switzerland: A Fair Pilot Scorecard

How to Choose an AI Consultant in Switzerland: A Fair Pilot Scorecard

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20 min read
Buying Leads for an Accounting Firm? Measure Signed Mandates, Not CPL

Buying Leads for an Accounting Firm? Measure Signed Mandates, Not CPL

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21 min read
Before You Trust an AI Phone Agent With Restaurant Calls, Test the Outcomes

Before You Trust an AI Phone Agent With Restaurant Calls, Test the Outcomes

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22 min read
When an AI Agent Resumes, How Do You Prevent a Tool from Running Twice?

When an AI Agent Resumes, How Do You Prevent a Tool from Running Twice?

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22 min read
Swiss Share Buybacks: Track Net Share Count, Not the Headline

Swiss Share Buybacks: Track Net Share Count, Not the Headline

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23 min read
Can Your Swiss AI Project Qualify for Innovation Funding? A Seven-Gate Fit Test

Can Your Swiss AI Project Qualify for Innovation Funding? A Seven-Gate Fit Test

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21 min read
Connected AI Agents: Approve Each Tool Action with a Capability Manifest

Connected AI Agents: Approve Each Tool Action with a Capability Manifest

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17 min read
Conference AI Lead Qualification: Separate the Badge Scan from the Buyer Signal

Conference AI Lead Qualification: Separate the Badge Scan from the Buyer Signal

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17 min read
Choose an AI Voice Generator for Phone Calls: A Blind 12-Clip Test

Choose an AI Voice Generator for Phone Calls: A Blind 12-Clip Test

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17 min read
When Should a Logistics AI Call a Driver? Build a Call-or-No-Call Policy

When Should a Logistics AI Call a Driver? Build a Call-or-No-Call Policy

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18 min read
AI Voice Agent Handoff: A 15-Scenario Acceptance Test

AI Voice Agent Handoff: A 15-Scenario Acceptance Test

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23 min read
AI Finance Agent for SMEs: A Four-Ledger Invoice Control Before Posting

AI Finance Agent for SMEs: A Four-Ledger Invoice Control Before Posting

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21 min read
A Swiss Dividend Yield Is Not Cash in Your Account: Build a Three-Balance Ledger

A Swiss Dividend Yield Is Not Cash in Your Account: Build a Three-Balance Ledger

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18 min read
The First AI Tool for a Swiss SME Is a Workflow Test, Not a Shopping List

The First AI Tool for a Swiss SME Is a Workflow Test, Not a Shopping List

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19 min read
An AI Sales Sequence Needs a Send Permit, Not Just a Prompt

An AI Sales Sequence Needs a Send Permit, Not Just a Prompt

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19 min read
An AI Vendor's Compliance Badge Is Not an Audit Packet

An AI Vendor's Compliance Badge Is Not an Audit Packet

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20 min read
A Legal AI Draft Is Not Evidence: Build a Citation Verification Gate

A Legal AI Draft Is Not Evidence: Build a Citation Verification Gate

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18 min read
A Lead Handoff Is Not Done When the Owner Field Changes

A Lead Handoff Is Not Done When the Owner Field Changes

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20 min read
GSC Clicks and GA4 Sessions Disagree: Build a Reconciliation Ledger Before You Fix Anything

GSC Clicks and GA4 Sessions Disagree: Build a Reconciliation Ledger Before You Fix Anything

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18 min read
A Voice Agent That Sounds Natural Can Still Fail: A Turn-Taking Acceptance Harness

A Voice Agent That Sounds Natural Can Still Fail: A Turn-Taking Acceptance Harness

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19 min read
Voice Analytics Is Not a Dashboard: Build an Evidence-to-Action Protocol

Voice Analytics Is Not a Dashboard: Build an Evidence-to-Action Protocol

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17 min read
Sub-50 ms Is Not a Voice-Agent SLO: Build a Turn Budget and Overload Envelope

Sub-50 ms Is Not a Voice-Agent SLO: Build a Turn Budget and Overload Envelope

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15 min read
Index Rebalancing Is Not a Trading Signal: Build an ETF Change-Control Ledger

Index Rebalancing Is Not a Trading Signal: Build an ETF Change-Control Ledger

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15 min read
Stop Counting AI Training Attendance: Build a Capability Transfer System

Stop Counting AI Training Attendance: Build a Capability Transfer System

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14 min read
Do Not Choose an AI Platform Until It Passes a Portability Drill

Do Not Choose an AI Platform Until It Passes a Portability Drill

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14 min read
Local AI Is Not a Privacy Switch: Build a Workload Routing Contract

Local AI Is Not a Privacy Switch: Build a Workload Routing Contract

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15 min read
Stop Timing AI Tasks: Measure the Whole Work System Instead

Stop Timing AI Tasks: Measure the Whole Work System Instead

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14 min read
Your Lead Score Is Not a Decision: Build an Acceptance Ledger Instead

Your Lead Score Is Not a Decision: Build an Acceptance Ledger Instead

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15 min read
A Low Search CTR Is Not a Title Problem Until This Test Says It Is

A Low Search CTR Is Not a Title Problem Until This Test Says It Is

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14 min read
An AI Phone Agent Needs a Routing Contract, Not an Intent Label

An AI Phone Agent Needs a Routing Contract, Not an Intent Label

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15 min read
A Medical Voice Agent Needs a Safety Envelope, Not a Better Bedside Manner

A Medical Voice Agent Needs a Safety Envelope, Not a Better Bedside Manner

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17 min read
Your Voice Agent Does Not Have One Latency: Build a Conversation SLO

Your Voice Agent Does Not Have One Latency: Build a Conversation SLO

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16 min read
Stop Approving AI Pilots on a Spreadsheet: Build an Investment Admission Ledger

Stop Approving AI Pilots on a Spreadsheet: Build an Investment Admission Ledger

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16 min read
Before You Acquire an AI System, Demand an Evidence and Exit Dossier

Before You Acquire an AI System, Demand an Evidence and Exit Dossier

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16 min read
Do Not Ship an AI Transcript Until It Passes an Acceptance Pipeline

Do Not Ship an AI Transcript Until It Passes an Acceptance Pipeline

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14 min read
PromptBase or Gumroad? Choose With a 30-Day Channel Contract

PromptBase or Gumroad? Choose With a 30-Day Channel Contract

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15 min read
Do Not Hire a Lead Generation Company Without an Acceptance Contract

Do Not Hire a Lead Generation Company Without an Acceptance Contract

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15 min read
Do Not Refresh Declining Content Until You Diagnose the Loss

Do Not Refresh Declining Content Until You Diagnose the Loss

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15 min read
A Restaurant Voice Agent Must Protect Capacity, Not Just Answer Calls

A Restaurant Voice Agent Must Protect Capacity, Not Just Answer Calls

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15 min read
Your Voice Agent Is Not Working Until the Business Outcome Is Proven

Your Voice Agent Is Not Working Until the Business Outcome Is Proven

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14 min read
Do Not Buy an AI Agent Until It Passes This Evidence Contract

Do Not Buy an AI Agent Until It Passes This Evidence Contract

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14 min read
Before AI Runs a Swiss Trade Office, Build the Job Packet

Before AI Runs a Swiss Trade Office, Build the Job Packet

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14 min read
Before You Automate a B2B Workflow, Price Its Exceptions

Before You Automate a B2B Workflow, Price Its Exceptions

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15 min read
Do Not Launch an AI Support Bot Until You Can Control These Seven Failure Modes

Do Not Launch an AI Support Bot Until You Can Control These Seven Failure Modes

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15 min read
Stop Ranking Leads by Vibes: Build a Capacity-Aware Scoring Decision System

Stop Ranking Leads by Vibes: Build a Capacity-Aware Scoring Decision System

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15 min read
Stop Improving CTR Blindly: Build a Query-Level Opportunity System

Stop Improving CTR Blindly: Build a Query-Level Opportunity System

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14 min read
AI Call Automation Needs an Execution Ledger, Not Just a Conversation Flow

AI Call Automation Needs an Execution Ledger, Not Just a Conversation Flow

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14 min read
Before AI Reorders Inventory, Build This Stock-Decision Ledger

Before AI Reorders Inventory, Build This Stock-Decision Ledger

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14 min read
Before Your Voice AI Answers a Real Call, Run This 12-Gate Launch Review

Before Your Voice AI Answers a Real Call, Run This 12-Gate Launch Review

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18 min read
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